Age: 56
Title: Commissioner of the National Hockey League
PRO: After some rocky years of labor strife and declining ratings, Bettman has settled the league into a comfortable run of modest prosperity. The annual outdoor game is a brilliant piece of marketing, and his weekly radio show gives fans a chance to hit him directly with concerns.
CON: No matter what Bettman's tried in his 15 years at the helm, the NHL remains a fourth-place league — well behind the NFL, MLB and NBA. The Versus deal (quick: what channel is Versus on your cable system?) is still a major impediment to new audiences.